P.A.R. Ltd, i.e. Business Academy Rijeka (Croatian abbreviation: PAR) was founded in 2007 with the goal of developing top educational programs and business consulting based on experience, realistic appreciations of economic needs and continuous searches for new professional and scientific innovations and trends. PAR has become known for initiating new ideas that respond to the market as well as providing professional knowledge and skills in the field of business management. This is done with the help of qualified faculty who have experience in organizing educational seminars and mediating applications for international higher education institutions. These efforts are evident in client satisfaction and are confirmed through successful realization of major international projects and conferences recognized worldwide, e.g. PILC (PAR Intenational Ladership Conference) and SenZations Summer School.