In essence, protocol has always been about optimising relationships by maximising personal attention and systemising logistics. Protocol enables the staging of the personal encounter. In a world where personal attention has become scarce and technology a facilitator for rules and procedures, protocol management provides us with a unique vision in which personal time is the greatest good we can give to someone. It is the modern currency of relationships.

Protocol is the modern currency of relationships

Protocolbureau provides support for the (further) development of a professional relationship management. Our expertise guarantees that the relationship with the most valued stakeholders is strengthened.

Our vision on building relationships is described in our books Protocol to Manage Relationships Today: Modern Relationship Management Based Upon Traditional Values and Managing Authentic Relationships; Facing New Challenges in a Changing Context, published by Amsterdam University Press.

This vision is also a topic at our training programmes in Amsterdam, Brussels, Doha and The Hague; learn how to use protocol to strengthen professional relationships and become the relationship management expert of your organisation.