The Romanian Franchise Association is the voice of ethical franchising in the Romania, the Trade Association for those who pass accreditation, and educator to the many potential individuals and businesses that consider franchising. It is just as important for the Romanian Franchise Association to encourage and help those businesses and individuals who are suitable for franchising and where franchising is right for them, as it is to educate those unsuitable to the industry of the many aspects to be considered. As well as providing information and advice to businesses wanting to franchise or people considering joining a franchise, the Romanian Franchise Association also works closely with its members to help advance their expertise in the industry and speaks on their behalf to the media and government.