DescriptionMost technologies follow the typical hype curve that Gartner Group has been using to characterize the over-enthusiasm or "hype" and subsequent disappointment that typically happens with the introduction of new ideas in IT. SOA is different: it has a set of immutable characteristics at its core and on the outside it assumes different personas over time. Initially we focused on standardizing our software assets, then we were looking for reuse; now we want our SOA to be managed through Governance, to be the facilitator for integrating the Enterprise, to be a platform for Social Software, and to help use move into the Cloud.Let’s get on the same page: what is the state of Cloud Computing today and where does SOA fit in? We will explore the synergy of SOA and the Cloud, providing a foundation for the rest of the ConferencePlatform as a Service (PaaS) is supposed to be the new epicenter of software development. What are the benefits, where are the dangers, how does it change the way we develop Business applications, and why can SOA make a difference?Building Business applications for the Cloud with two concrete examples: force.com and Windows AzureTesting applications to make sure they are production ready is significantly more difficult in SOA than it used to be before, because the notion of what constitutes an application has changedWe will demonstrate in a Case Study how to move an existing Service Oriented application into the CloudWe have been deploying new Service Oriented applications, but our base of legacy systems lives on. Service Oriented Integration (SOI) has replaced traditional forms of Enterprise Application IntegrationIntegration in SOA today is typically done based on Middleware like an Enterprise Service Bus. We will look at examples how this is done in practice and provide guidelines when to deploy it and when to avoid itWhen it comes to selecting an ESB for your SOA integration Middleware there are three basic choices: commercial, Open Source, or Cloud-readyLet’s put our knowledge of building Service Oriented applications and integrating them with legacy systems to the test in a Case Study on system modernization. We will show you how all the pieces fit togetherManaging the evolution of SOA into the Cloud with the correct Governance is the next challengeSecurity in SOA is much more complex than security in traditional Web applications, and while we are still plugging the holes in SOA security, a Cloud looms above, asking to rethink some of our approachesWe will look at SOA and Cloud Computing as a foundation for the Social Software of the future