We currently face increased demand for key global resources: energy, water and food. This demand will put food and food-related businesses under increased cost and margin pressure. Food price inflation is set to be a major issue ahead of the need to increase production by as much as 50% by 2030. At the same time, the current reverse in food price deflation presents opportunities for innovation, investment and margin enhancement. New and novel routes to secure food quality and safety will need to be developed in order to meet the ongoing challenge.Cereals are central to the world food supply. Their price largely drives the cost of goods consumers pay for global staples such as breads, pasta, and biscuits, as well as food enhancers such as sauces and dressings. In this context, meeting the ongoing challenge needs technical and scientific innovation on a global scale.