SMi are proud to present their 4th annual European Conference on KOL Management. The 2012 event will bring together senior Pharma executives and key opinion leaders to discuss current issues in the field. With presentations from industry representatives from all over the pharmaceutical sector, this event promises to be a unique platform for networking and problem solving in the major challenges facing KOL Development. The event will focus on MSL best practice strategies in a variety of contexts and amongst other subjects will consider how best to utilize digital media in KOL management.