How can pharmaceutical companies use the emerging digital shift to its full potential? What innovative trends and challenges are there to look for? Which eMarketing channels make for the best eMarketing strategy? 2nd Annual Pharma eMarketing Congress will discuss the challenges and opportunities in the areas of: alternative eDetailing practices, mHealth innovations, measuring the ROI from digital activities.MAIN DISCUSSIONS    Understand the growing influence of the ‘empowered Patients’    Monitor success of your digital campaign through implementing the right metric tools    Maximize the benefits of online communication    Enhance the effectiveness of eTools and increase the value of the eEngagement    Bridge the gap between innovative and traditional marketingYOU WILL MEETSenior Vice Presidents, Vice Presidents, Senior Executives, Global Heads, Directors and Managers of:eMarketing, Digital Marketing, Marketing, Multichannel Marketing, Online Marketing, Global Marketing, Social Media, Media Relations, Online Communication, Innovation, eMedia, Marketing & Sales, Strategic Marketing, Business Development, Brand Marketing, mHealth, and Mobile Marketing