This interactive session will explore strategies and techniques in order to select the correct opinion leaders and to form strong, long-lasting relationships enabling a systemic approach to pharmaceutical commercialisation. Focus will be emphasised on the importance of product lifecycle preparation and case study led discussions will take place on development plans. This will help identify and develop relationships with opinion leaders which will benefit both parties.Why you should attendLearn how to define and validate opinion leaders, creating a team of expert leaders in the field for your company’s progressionAnalyse strategies to find the most appropriate opinion leaders for you needs, looking at the correct ones the work with, and whyDiscuss case studies of successful and unsuccessful KOL recruitment and liaising, and discuss why each of these cases worked, or didn’tDebate how best to develop a partnership plan for long-term collaborationsListen to other members of the masterclass and hear their problems, and get live feedback on potential solutionsPut Forward your own problems, and hear suggestions and solutions of how to overcome themNetwork with key industry executives to hear their side of the story on KOL’s