Public funding for higher education and research institutions is decreasing. Therefore organizations need to diversify their income sources and commercialize research. Efficient strategic management in this area is the key to long term success of institutions. At these practical seminar experts from renowned institutions in higher education and research such as:Corporate Partnerships, Enterprise Division, Imperial College London, United KingdomResearch Centre for Research Promotion and Technology Transfer, Technical University Dresden, GermanyResearch Liaison Office, Stockholm University, SwedenCorporate Controlling, University of Amsterdam, the NetherlandsResearch & Innovation Services, University of Gothenburg, SwedenMarketing & Communications, Delft University of Technology, the Netherlands Will share their detailed knowledge among others on the following topics: External sources of funding – what is availableOpportunities and risks when collaborating with industryHow to increase income by optimized research commercializationBest practice in licensing and setting up of spin-out companiesHow to efficiently involve Marketing and Communications in your funding strategy