Today’s customers have control. They can spend money anywhere in the world at the click of a button, they have more information at their fingertips than ever imagined, and they can tell millions of people, in just seconds, everything their thinking. The truth is, your brand is in their hands.Tailored for Marketing Leaders who are striving to better understand their customers whilst managing marketing spend and ROI in a volatile economic climate, the CMO Exchange provides 60 CMOs of global organisations, the chance to discuss key strategic issues such as:Marketing metrics: How to effectively measure marketing performance to justify spend and demonstrate ROIHow to make your CFO a social media fanRealigning and re-educating your organisation to deliver more value to the customerMoving from ‘big data’ to business critical information: Using customer insight to drive improvements across the enterpriseBuilding your brand in an increasingly competitive environmentDigital, social and mobile marketing: Integrating the future of marketing into your current strategy Tel: +44 207 368 9484