Online and social media have grown rapidly and have become increasingly important. Not only can social media help public administrations and institutions to promote their organisation’s initiatives and objectives, they can also add to the fruitful dialogue with the public and even help to improve internal processes.How can they do that?A special seminar"Social Media for Public Administrations and Institutions"designed particularly to the needs of communication experts from public organisations will take place on 23rd– 24thSeptember 2013 in Berlin. The seminar provides unique knowledge based on the know-how of acknowledged social media gurus:Antoine Mallia, Information and Communications Officer, Web Editor, Communication Unit, DG Employment, Social, Affairs & Inclusion, European CommissionJohn Shewell, Head of Communications, Brighton & Hove City Council, United Kingdom Nick Dawe, Digital Media Manager, UCL, Communications & Marketing, University College London (UCL), United Kingdom Carl Henrik Josephson, Senior Communications Expert and European Programme Communications Manager, DenmarkAt this top social media training participants will have the chance to learn how to cope with visible criticism and how to turn it into a fruitful dialog with their audiencesreceive support to design their strategies for achieving great effects with little effortbenefit from the practical workshop on how to develop their tailor-made social media campaign.