Higher Education Institutions have to act both strategically and competitively. The decrease of external funding and the increase of competition between Higher Education Institutions (HEIs) make it essential to think and act more strategically. Whereas the overall strategy is set out for several years, short-term action plans are drafted to reach targets. Furthermore, every faculty drafts its own plans. All these contributions need to be coordinated to work together towards the common goals of the overall strategy.At this seminar participants will have the chance to learn how to improve their institution’s strategic planning processes from drafting the strategy plan through the implementation to evaluation of the results.  They will receive detailed know-how, provided by leading experts form:Cardiff University, Planning Division, United KingdomUniversity of Amsterdam, Strategy and Information, the NetherlandsUniversity of Copenhagen, Faculty of Health and Medical Sciences, DenmarkUniversity of Lausanne, International Relations, SwitzerlandUniversity of Groningen, Office of the University Directorate, the NetherlandsGoethe University Frankfurt, Department of the President, Germanyand to exchange know-how and practical experiences with colleagues from all over Europe.