The variety of factors that affect consumer choices about food products mean that key messages range from brand-to-brand. Whether you’re promoting health benefits, price, value or sustainability or supply, the challenging task for the industry is to communicate messages in a way clearly understandable to the consumer whilst complying with the regulatory requirements of advertising Codes and the law. Food Advertising and Marketing is a new seminar that explores food advertising and marketing and the key issues from a regulatory perspective. The topics covered include nutrition and health claims, food advertising and children, comparative claims and price statements. Leatherhead Food Research's experts will demonstrate how these issues affect the industry by referring to case examples and guidance. There will be a focus on the UK market but some European and international countries will also be covered.From this course you will:Gain an understanding of the regulation of food advertising and marketing and how it will affect your business and brand reputationBe taken through case examples that identify how advertising regulations have been put into practice, including assessments of compliance issues and advice on how to reduce riskUnderstand key regulatory issues and relevant Code rules, including general misleading practices, claims substantiation, interpretative issues, nutrition and health benefits and comparative claimsHave the opportunity to get involved in assessing the compliance of a mock advert, by drawing from information throughout the day and supporting documentationHave an opportunity to ask questions