The European Academy for Taxes, Economics & Law invites all communication professionals working with social media for the public sector to register to this advanced seminar: Optimising Social Media for Public Administrations and Institutions. The seminar will be taking place in Berlin from 24th to 25th March 2014.There are still challenges that communication professionals face in their daily use of social media: content management, cooperation with other departments, long term planning and last but not least effectiveness and measurability of outcomes. How to deal with the issue of tightened public budgets, when human resources need to be planned carefully? How to use social media efficiently?This advanced communication seminar will provide practical solutions for communication experts dealing with social media in public institutions for their daily work. High level experts will address the common pitfalls and show new creative ways how to handle them in practice. The training will help participants to bring their institution on a higher level of communication.The seminar provides unique practical solutions based on the experience of acknowledged international social media gurus:Antoine Mallia, Information and Communications Officer, Web Editor, Communication Unit, DG Employment, Social, Affairs & Inclusion, European CommissionJohn Shewell, Founding Director of coLab and former Head of Communications, Brighton & Hove City Council, UKNick Dawe, Digital Media Manager, UCL, Communications & Marketing, University College London (UCL), United Kingdom Carl Henrik Josephson, Senior Communications Expert and European Programme Communications Manager, Denmark