This two-day course will demonstrate how to generate strategic and operational intelligence from social media sources. Participants will be shown how to collect, process, analyse and communicate social medial intelligence (SOCMINT) using free tools and standard office productivity software. Further, they will be shown how to identify and engage leading voices, and how to use social media to advance their organisation’s interests and objectives.On completion of this course, participants will have acquired the ability to:Monitor a broad range of social media sources, including non-Western onesIdentify and follow leading voices and opinion makersTrack the evolution of critical conversations and ideasApply free tools and standard office software to analyse the data collectedUse SOCMINT to support strategic planning, risk management and crisis response