This three-day course has been specifically designed for the leaders and managers of the companies, those who wish to be introduced to, or expand on, their knowledge, skills and abilities in order to understand how to access international growth markets, how to establish relations with foreign embassies and governments, and the importance of country’s diplomatic protocol and communication in maintaining contacts.SKILLS THAT YOU WILL GAIN:You will be trained in intercultural management, country branding and in how to do business in complex global environment. Moreover, you will learn about different soft diplomacy skills needed to upscale your business to a global level, from seating arrangements and rules of precedence for promotional events and high level board meetings to business table protocol. On the last day of the course, you will gain practical skills necessary for an effective conduct of public affairs and advocacy activities directed towards influencing governments and institutions.DAY 1Economic Diplomacy and Trade MissionsCountry BrandingIntercultural NegotiationsConflict ManagementDAY 2Events Organisation: Diplomatic and Business ProtocolImage and VIP ManagementImage and Business Table ProtocolDAY 3Public Affairs and Institutional RelationsWho do you lobby and how?Stakeholder management and coalition buildingReputation management and media relationsAbout the ISPD: The International School of Protocol & Diplomacy is Europe’s leading academic institution solely dedicated to studies in these fields. We combine the fields of protocol, diplomacy and cross cultural relations in order to bring students and participants a unique range of study programmes designed and developed by academics from a multi-cultural perspective.