2 EVENTS IN ONE:Strategic Commercial Approaches for Medical Devices in AsiaAchieving Sales & Marketing Effectiveness in AsiaWHY ATTEND?Understand how to take advantage of fast growing Asian healthcare markets & demand for advanced medical devices & treatmentsFind out how MedTech market leaders in Asia are adapting their commercial models to become more customer and patient-centricAppreciate what are the best ways to enhance sales force effectiveness and distributor performance in AsiaDiscover how marketing experts are communicating product value and engaging customers via traditional or digital channels