There are several key differences between Chinese and European IP laws which are important to understand in order to efficiently manage your intellectual property in China. The Expert’s presentation will highlight the differences between Intellectual Property Protection in China vs. Europe for European SMEs looking to do business in China and the main points to watch out for. Primarily the focus will be on the IP issues most relevant to European SMEs including (but not limited to): • Different type of rights • Different types of registration and what that means for EU SMEs • Main tips to look out for before doing business in China Join the China IPR SME Helpdesk expert Alessandra Chies on Wednesday, 3 September 2014 for: “Differences between IP Protection in China vs. Europe” This free, 45-minute webinar presentation and 15 minute Q&A session on Wednesday, 3 September 2014 at 10:30am Brussels time (9:30am London, 4:30pm China) will take you through a range of simple, cost-effective measures to develop your business in China and protect its intellectual property. Get valuable insights from our experts, and ask questions live throughout the webinar.