The legislative landscape in China is constantly changing and it can be difficult to understand how these changes can affect your business. This webinar will guide you through the new trade mark legislation in China and how this could affect your IP strategy in China. The expert’s presentation will highlight the changes in the new Trade Mark legislation in China and how these changes might impact European SMEs. Primarily the focus will be on the new legislation and how it is most relevant to European SMEs including (but not limited to): • Outline of the new trade mark legislation • Highlight the differences between the previous and current legislation • The effect of the new legislation on European SMEs • Take-away messages • Q&A Join the China IPR SME Helpdesk expert Amanda Yang on Wednesday, 17 September 2014 for: “Changes in Trade Mark Protection Legislation in China - its Impact on EU SMEs” This free, 45-minute webinar presentation and 15 minute Q&A session on Wednesday, 17 September 2014 at 10:30am Brussels time (9:30am London, 4:30pm China) will take you through a range of simple, cost-effective measures to develop your business in China and protect its intellectual property. Get valuable insights from our experts, and ask questions live throughout the webinar.