By attending this course, you will:1. Understand the drivers of a pharma brand’s success and how the Medical Science Liaison (MSL) function can contribute to that success.2. Learn to align your medical activities with a segmentation of physicians that is based on market related criteria that determine a brand’s success.3. Be able to prioritize medical activities across brands and tactics on the basis of business relevant criteria. 4. Learn how to design a tactical MSL plan and know which tactics can helpoptimizing market access locally.5. Learn to more effectively communicate with a physician, from preparing up to following up a visit.6. Benefit from Edouard's wealth of experience in training and coaching medical staff in numerous pharma companies on best-practice pharma processes across a wide spectrum of therapeutic and geographical markets.Programme Outline:Day 1Welcome & General IntroductionHow MSLs Can Drive a Pharma Brand’s SuccessCritical Insights About a Brand’s Disease MarketIntroduction to the 3 Building Blocks of the Medical Affairs StrategyMSL Tactical PlanningDay 2How to Optimize Market Access Locally (1)How to Optimize Market Access Locally (2)Physician Interaction: a Step by Step Communication Model (1)Physician Interaction: a Step by Step Communication Model (2)Prioritizing Medical Tactics Based on Value Delivery