By attending this course, you will:1. Learn how physicians, caregivers, patients and other stakeholders leverage the power of the Internet, and the great opportunities this offers for digital/cross-channel customer-centric approaches in Medical Affairs.2. Be able to design a digital strategy for key disciplines in Medical Affairs: medical education, medical information, KOL management, dissemination of data and clinical trial recruitment.3. Know how to integrate digital initiatives in a balanced Medical Mix while respecting legal and regulatory guidelines.4. Be able to assess the clinical impact of e-medical programmes and how to create KPIs and dashboards to assess the success of your cross-channel activities.5. Learn from well-metricized examples of successful e-medical tactics for physicians, consumers/caregivers and other new stakeholders.6. Be prepared for emerging digital trends that will impact your business.Programme outline:Day 1Welcome & General IntroductionThe Digital Landscape in e-Medical: Changing Customer NeedsDesigning a Digital Innovation Strategy for Medical AffairsOpportunities with Physicians – e-Medical EducationOpportunities with KOLs – Patient Recruitment & KOL ManagementDay 2Patient Opportunities – Education and Adherence ProgrammesSocial Media and Mobile MarketingEmerging Trends in e-MedicalBudget Planning & Optimizing the Channel MixImpact Measurement: ROI and Other KPIsWrap-up and Closing