Tourism is the third largest socio-economic activity in the European Union, employing approximately 5.2% of the total European workforce, mostly in small and medium-sized enterprises. Figures show that tourism is recovering from the economic crisis better than most other sectors in the EU. It is important for growth and employment in Europe, offering job prospects for people struggling to maintain steady employment as a result of the crisis.Today, Europe remains the world’s number one tourist destination and tourism represents 8.4% of the European GDP. However, trends show that the European continent is losing position and more must be done to maintain its tourism sector’s overall competitiveness. The European Commission has launched various cross-sector initiatives to make European tourism more sustainable, competitive and modern. The strategy “Europe, the World’s No 1 destination – a new political framework for tourism in Europe” was launched in 2010 with the core objective of stimulating European tourism competitiveness; promoting the development of sustainable and high-level tourism; consolidating the visibility of Europe in the world; and maximising the potential of EU financial policies and instruments for developing tourism.Initiatives and projects such as the European Tourism Quality Principles, the EDEN Project, the Calypso Project, as well as the simplification of visa procedures, were initiated in order to address current challenges faced by the industry. Member States are fully competent when it comes to promoting tourism, but European and international organisations have an important role to play in coordinating and supporting European tourism through several flagship initiatives.Ultimately, the European tourism sector is facing challenges that call for specific responses and efforts from relevant stakeholders and public authorities. Thus, there is a need to increase cooperation to tackle challenges such as global competition, technological and social novelties as well as climate change. Actions should therefore be developed to improve innovation and competitiveness in the sector. A positive tourism experience also relies on consumers’ safety and rights, which is a priority for public administrations and EU institutions as well as various European consumer organisations.This International Symposium seeks to analyse current tourism trends across Europe and to discuss the challenges faced by the tourism industry. Why Attend?Gain insights into EU initiatives and policy developments to promote competitive and sustainable tourism in EuropeDiscuss the economic impact of the tourism industryUnderstand the current legal framework for tourismExplore solutions to promote and develop a more sustainable and responsible tourism in EuropeExamine European and local initiatives to improve the European tourism experience