The food and beverage (F&B) sector is moving fast in China now, as consumers look for new trustworthy brands this presents huge opportunities for foreign businesses, particularly those with Geographical Indications (GIs). However, without understanding the market and without officially registered IP in China, IP is not protected and Chinese companies have taken advantage of the fact that many F&B producers do not have these rights, resulting in many counterfeiting F&B products in the market. High quality and well renowned products of GIs are as valuable as trademarks to producers and should be protected in the same way. The webinar will be delivered by the China IPR SME Helpdesk, the EU SME Centre and IPKey. Together they will discuss the current landscape of the Chinese F&B market and the methods EU SMEs should take when considering entering the market. The webinar will focus on F&B products in the wine, olive oil, beer and spirits sectors and how these products can be protected through Intellectual Property (IP) and GIs. This webinar will highlight the following: • The nature of the Chinese F&B market and how to gain access to it.• Intellectual Property for the F&B Industry• Introduction to GIs and how to protect them using Intellectual Property• Key case studies.
29 Apr 2015 @ 10:00 am
29 Apr 2015 @ 11:30 am
Duration: 1 hours, 30 minutes
Timezone: GMT +1:00 hour
Organised by South-East Asia IPR SME Helpdesk (deactivated)