5 EVENTS IN ONE:Strategic Approaches to Value- Added Medical Affairs ManagementBest Practices in Late- Phase ResearchEnhancing Medical Communication & KOL Engagement for Medical AffairsMedical Affairs Management for Medical DevicesMedical Writing  & Communication for Medical Affairs WHY ATTEND ?Understand how medical affairs are at the forefront of new pharmaceutical industry/stakeholder communication models and how to evolve into a more science-focused, patient-centric organisation.Appreciate what are the most intelligent ways to map and engage with KOLs and other prescribers, payers, patient groups, pharmacies and tomorrow’s stakeholders.Benchmark with experts to find out the best practices in late-phase research, especially observational studies, patient registries and investigator-initiated studies, to generate quality evidence.Discover how Investigator Initiated Research can help you to generate value for your pharmaceutical product or medical device.Learn how the modern medical affairs role can add-value for medical device companies looking to enhance their product’s lifecycle.Understand how medical affairs are at the forefront of new pharmaceutical industry/stakeholder communication models and how to evolve into a more science-focused, patient-centric organisation.