Healthy Ageing Market is growing!The market for foods for healthy elderly people is at the brink of a breakthrough. Food, nutrition and dietary supplements play an important role in healthy ageing. Large companies are investing in brand and product development. The ageing society will also need more care and attention. Quality of life is key.Questions that will be be answered:What are the needs of the elderly? What are their patterns and behaviours and which solutions are available?How to market new products? What are the opportunities and what are the drivers?How do health insurance companies look at functional foods in relation to prevention,treatment and recovery? What are the financial drivers to move clinical-based to food-based solutions?Where are the cross-overs from pharma to food?New technologies are available: which breakthroughs can deliver better performance?