Overview:Culture is a set of common values and beliefs that drive people's behaviors. This definition delivers the root cause for the challenge of changing any corporate culture: the change requires the questioning of shared values and beliefs. Consequently, transforming any corporate culture means breaking paradigms, changing habits, implementing new routines, and establishing new experiences. The people's resistance can be substantial if you do not address cultural change effectively. Along the way, there are so many traps that nobody can be surprised by the high failure ratio.In this webinar, we will address the key obstacles, uncover the main drivers, and deliver a powerful framework for successful and sustainable cultural change. We will challenge current paradigms and provide surprising insights into people's behaviors and motivation. Mastering cultural change has never been more important than today for any organization that wants to thrive rather than merely survive. Why should you attend:As CEO, Business Unit Head, or any leader, you know this: Your people's values, beliefs, and behaviors-what we call "corporate culture"-are the number one reason for failing strategy implementations and change initiatives, for stalled post-merger integrations, for lacking customer focus, for slow innovation, and for the best people leaving your company. In other words, your corporate culture is the key driver for the success or failure of your organization.