By Attending This Course, You WillUnderstand the drivers of a pharma brand’s success and how you can contribute to commercial success in an environment that changed dramatically due to market access hurdles, the internet, new influencers and decision makers.Learn why and how a pharma brand’s success is determined by the synergistic collaboration of several functions with a variety of external stakeholders.Understand the decisions of your marketing colleagues and know how you can better collaborate towards a common goal: the brand’s success.Know how you can align your activities with a brand’s strategy and discover tactical synergies between your function and the marketing function.Benefit from Edouard's wealth of experience in training & coaching executives in numerous pharma companies on best-practice pharma marketing across a wide spectrum of therapeutic and geographical markets.Receive Edouard’s book GOOD PHARMA. How Marketing Creates Value in Pharma (Corstjens & Demeire, 2014).Why You Should AttendIn today’s environment (market access hurdles, multiple stakeholders, patient power etc.) many non-marketing functions play a critical role, along a brand’s lifecycle, in achieving a pharmaceutical brand’s commercial success. It is therefore of paramount importance that executives in non-marketing functions understand what determines the commercial success of pharmaceuticals. In addition, pharma companies need to slash the boundaries between the traditional functional "silos" and create an organisation that fosters cross-functional collaboration.The Expert: Edouard has, as a part time faculty member of leading institutes such as CEDEP (located on the INSEAD campus), Solvay Business School in Brussels and C.E.L.forpharma, a great ability to deliver conceptually clear definitions of commercial concepts which are sometimes fuzzy in practitioner minds. At the same time, being a trainer & consultant to many pharma companies in medical, marketing, access and sales areas, Edouard has a thorough understanding of the daily work situations in pharma companies, in developed as well as in emerging markets, and across many therapeutic markets. Edouard Demeire has also written a down-to-earth book in collaboration with INSEAD professor Marcel Corstjens that lays out the realities of successfully marketing a pharmaceutical product today: GOOD PHARMA. How Marketing Creates Value in Pharma (Corstjens & Demeire, 2014).Principles of Pharmaceutical Marketing for Non-Marketing Functions is the only available public training course delivered by Edouard Demeire on this topic.