By Attending This Course, You WillFully understand the extent and nature of the adherence challenges that patients face, and in particular the evidence-based drivers of their non-adherent behaviour.Be able to identify adherence opportunities to effectively contribute to commercial brand outcomes and decrease healthcare resource utilisation.Know how to design and deliver Patient Support Programmes that resonate with all stakeholders (patients, payers, pharma).Learn the dos & don’ts, including managing regulatory restrictions, effective enrolment and regional implementation.Have the unique opportunity to interact face-to-face with one of the world’s leading experts on improving patient adherence, Prof. John Weinman, as well as with Jeremy Sayers, senior consultant with a wealth of experience in this area.Why You Should AttendWhilst the challenge of non-adherence has been around for as long as medications exist, successful efforts to address the challenge have been scarce. This is primarily due to a lack of knowledge in two areas: What does an effective intervention look like for a specific patient? How do we scale this across markets and conditions?The Content & Experts: In order to answer these questions, Principles of Patient Adherence & Support Solutions will be presented by two experts who have been at the cutting edge of these challenges for a number of years, and will relay their collective expertise and experience. Prof. John Weinman is a key opinion leader in the design of interventions to address non-adherence. Attendees are able to learn about the clinical background to non-adherence, along with the validated approaches to create evidence-based support programmes. Jeremy Sayers has 15 years of experience in the delivery of patient support solutions – he has seen it all! From concept development through to call centre setup, Jeremy will share his practical experience of the opportunities and pitfalls in this space. The Principles of Patient Adherence & Support Solutions course is the only available public training course delivered by Prof. John Weinman and Jeremy Sayers on the topic of patient adherence.