Today’s medical devices market looks very different than it was before. Competition is keener – from traditional competitors and non-traditional ones, like biologics, that are creating potentially new ways of addressing traditional medical issues. Physician-preference purchasing decisions are becoming less common as physicians are losing sole ownership and the economic buyer’s role in purchasing decisions is increasing. Hospitals, surgery centers, and practices are looking to consolidate the number of vendors they work with to achieve cost savings. Insurance reimbursements are fluctuating – and we’re increasingly seeing reduced reimbursements. Many procedures – including some of the most profitable ones – are moving from hospitals to surgery centers.

Our conference offers a variety of sales and marketing programs specifically created and customized for the medical devices market. Including basic skills, like, sales call execution, sales strategy, and sales coaching. In addition, our speakers have created sales simulations customized for the medical devices marks.

Key benefits of attending:

• Provide a national forum to bring together world-class medical device designers, researchers, manufacturers, and the public sector to share perspectives and innovations in medical device design.
• Increase the sales and marketing ROI of your brands by learning how to determine the marketing tactics that will effectively leverage opportunities in the market.
• Your future brand marketing plans will logically link marketing tactics to smarter patient / stakeholder insight and analysis.
• Learn how to make the competition irrelevant by creating market environments for some brands, using value innovation concepts and tools.
• We provide handy tools you can use back in the office.

Who should attend:

• VPs of Sales and Marketing
• Head of Sales & Marketing Department
• QA/QC Directors for medical device companies
• Attorneys who specialize in :
• Medical Device Regulation
• Advertising & Marketing
• Healthcare Compliance
• Medicare & Medicaid Reimbursement