By Attending This Course, You WillLearn how to engage with your patients in a multi-channel environment and how to support them during therapy.Acquire the concepts & tools to determine the ideal patient-channel mix and influence patient behaviour along their entire journey.Know how to measure the success of your patient-centric programs.Gain ideas, tips & tricks from successful cases in Europe across therapy areas, as well as insights from exchanging best practices and discussing issues with your peers.Know how to organise patient-centricity internally and influence internal stakeholders to get the right mind-set across your organisation.Learn about emerging and disruptive technologies that will force pharma’s business model to become truly patient-centric.Learn face-to-face from one of Across Health's top consultants who has acquired in-depth expertise in patient-centric multi-channel campaigns through numerous assignments with pharma companies across EMEA and across diverse therapy areas.Why You Should AttendPatient Centricity is the next big wave in pharma and cuts across multiple functions. The core value of this course is that it teaches hands-on methodologies that are backed up by patient research findings and that use digital multi-channel tactics to activate patients and to support them in their therapy.The Customer-Centric Multi-channel Marketing Along The Patient Journey course is the only available public training course delivered by Beverly on the topic of multi-channel marketing.