We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We may also share information about your use of our site with our social media, advertising and analytics partners. Read more about our Privacy Policy.

I got it!

Governmental Organisations and the Use of Social Media


The seminar is intended for public officials and others who wish to increase their practical understanding of and skills in the use of social media for internal and external communication. Businesses and people of all ages use them every day: applications such as LinkedIn and Facebook are blending technologies and social interaction, thereby providing an inexpensive and accessible tool for communication. Social media is no longer a novelty but is already an integral part of the modern media mix. In public administration, social media tools are emerging as an innovative means of fostering two-way communication between citizens and administrations. Recent public sector initiatives have demonstrated the added value of social media for mobilising citizens, developing collaborative content, or raising their community’s profile. However, new technology requires new skills; this is also true for social media use. The use of network platforms raises various regulatory issues regarding privacy and data protection. It also requires the development of new skills such as effective corporate image control, monitoring and maintenance (e.g. updating content, managing customer relations). Following registration, every participant will be given online access to the seminar materials. Participants will use tablets during the seminar, which aims to be as paperless as possible.The seminar will address a variety of topics related to the successful use of social media tools in public administration, including: • appropriate content formats for informal and effective communication; • strengths and weaknesses of the specific tools; • practical application and good practice examples; • lessons from the private sector. Participants will gain concrete skills and knowledge on: • social media communication strategies and guidelines; • developing online content; • dos and don’ts of social media; • effective use of different communication tools such as Twitter, blogs, podcasts and YouTube; • cost-efficient interaction.


14 Nov 2016 @ 09:00 am

15 Nov 2016 @ 05:00 pm

Duration: 1 days, 8 hours


European Institute of Public Administration EIPA Maastricht

Onze Lieve Vrouweplein 22


Organised by


Premium Events in Digital

Recent Publications in Digital

Recent Videos in Digital

Recent News in Digital

Discover a web site that uses #opendata to inform users about public transportation and travel options in the city… https://t.co/ulc6TEDt3U

@EU_DataPortal - 23 Aug 2019 15:15

Does your company use #opendata? Last chance to participate in the @EU_DataPortal's economic impact of open #data i… https://t.co/LHG6s06NsC

@EU_DataPortal - 23 Aug 2019 11:01

Only 17% of #ICT specialists in Europe are women. This is shameful & counterproductive for our economies. With cam… https://t.co/pmjlRINVYI

@DSMeu - 23 Aug 2019 10:19

Recent Speakers in Digital

Premium EventsLearn more ..