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I got it!

Principles of Pharma Market Access in Europe

With Lloyd Morgan and Mark Silvey

By Attending This Course, You Will

  1. Grasp the full meaning of Market Access, its importance for optimising product launches and its implications for the whole organisation, from phase II up to post-launch.
  2. Learn to integrate market access concepts into clinical and brand marketing plans.
  3. Have a good understanding of the differences across the healthcare systems in Europe (EU-5) with respect to optimising market access for your brands.
  4. Gain insight into how stakeholders - and which ones! - impact on the success of your brand along its lifecycle.
  5. Know how to develop a Market Access Plan from early phase II up to post-launch, including all tactical components.
  6. Learn to use the concepts and techniques that have proven to be successful in influencing the market access decision-makers.
  7. Gain expert insight and advice from an expert faculty with vast relevant cross-functional and multi-therapeutic experience from both industry and consultancy.

When

16 May 2017 @ 09:30 am

28 Oct 2014 @ 05:00 pm

Duration: 930 days, 16 hours


Where

Hilton Zurich Airport Hotel

Hohenbühlstrasse 10

Switzerland


Organised by

C.E.L.forpharma

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