We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We may also share information about your use of our site with our social media, advertising and analytics partners. Read more about our Privacy Policy.

I got it!

Principles of Pharma Market Access in Europe

With Lloyd Morgan and Mark Silvey

By Attending This Course, You Will

  1. Grasp the full meaning of Market Access, its importance for optimising product launches and its implications for the whole organisation, from phase II up to post-launch.
  2. Learn to integrate market access concepts into clinical and brand marketing plans.
  3. Have a good understanding of the differences across the healthcare systems in Europe (EU-5) with respect to optimising market access for your brands.
  4. Gain insight into how stakeholders - and which ones! - impact on the success of your brand along its lifecycle.
  5. Know how to develop a Market Access Plan from early phase II up to post-launch, including all tactical components.
  6. Learn to use the concepts and techniques that have proven to be successful in influencing the market access decision-makers.
  7. Gain expert insight and advice from an expert faculty with vast relevant cross-functional and multi-therapeutic experience from both industry and consultancy.

When

16 May 2017 @ 09:30 am

28 October 2014 @ 05:00 pm

Duration: 930 days, 16 hours

Where

Hilton Zurich Airport Hotel

Hohenbühlstrasse 10

Switzerland

Organised by

C.E.L.forpharma (view profile)

Similar Events in Health

The Pharma Brand Planning Course

Belgium, 5 December 2017

USA food labelling and composition

United Kingdom, 11 October 2017

Similar Webinars in Health

Recent Publications in Health

Childhood Obesity

Policy Recommendation, beuc.eu , March 2017

Recent Videos in Health

Recent News in Health

#Microplastics and #nanoplastics in food – Which foods contain these materials? https://t.co/QIL1bf3Z2n https://t.co/hhI2aKlWVK

@EFSA_EU - 27 March 2017 14:18

eUROGEN: the #ERN for rare urogenital diseases/complex conditions needing highly specialised assessment & surgery… https://t.co/xFMVf8cdy9

@EU_Health - 27 March 2017 12:07

Good governance at #EFSA: the Management Board. Watch the video to find out more https://t.co/w901uUb7Ii

@EFSA_EU - 27 March 2017 11:59

What has Europe ever done for health? Editorial on the 60th anniversary of the Treaty of Rome #EU60… https://t.co/DygHZVEF8G

@EFSA_EU - 27 March 2017 09:38

Peace, freedom, tolerance, solidarity, rule of law. Look back w. pride, look forward with hope #EU60… https://t.co/R4tn7fC94k

@Food_EU - 25 March 2017 15:07