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Rebranding Europe Book Presentation

Book presentation, debate & signature - "Rebranding Europe.Fundamentals of Leadership Communication"

Presentation of the book "Rebranding Europe" with the journalist Brian Maguire as growing trust gap between the elites and the broader populations is a key challenge for the future of Europe. In his book "Rebranding Europe" Stavros Papagianeas explores why communication fails and how to make it succeed. He illustrates the fundamental difference between right and wrong when it comes to communication, reputation and branding, especially in relation to the EU. Papagianneas makes the case that the key to rebranding Europe and winning the information battle against Euroscepticism will be communicating the whole EU project based on a multi-track strategy.

When

14 Nov 2017 @ 06:00 pm

14 Nov 2017 @ 08:00 pm

Duration: 2 hours

Where

Filigranes

39 Avenue des Arts

1040 Bruxelles

Belgium

Organised by

StP Communications

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