We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We may also share information about your use of our site with our social media, advertising and analytics partners. Read more about our Privacy Policy.

I got it!

Principles of Pharmaceutical Marketing for Non-Marketing Functions

2-Day Course with Edouard Demeire

By Attending This Course, You Will

  1. Become familiar with the terminology, concepts and decision making processes of your colleagues in pharmaceutical marketing and know how you can better collaborate towards a common goal: the brand’s success.
  2. Understand the drivers of a pharma brand’s success and how you can contribute to commercial success in an environment that changed dramatically due to market access hurdles, the internet, new influencers and decision makers.
  3. Learn why and how a pharma brand’s success is determined by the synergistic collaboration of several functions with a variety of external stakeholders.
  4. Know how you can align your activities with a brand’s strategy and discover tactical synergies between your function and the marketing function.
  5. Benefit from Edouard's wealth of experience in training & coaching executives in numerous pharma companies on best-practice pharma marketing across a wide spectrum of therapeutic and geographical markets.
  6. Receive Edouard’s book GOOD PHARMA. How Marketing Creates Value in Pharma (Corstjens & Demeire, 2014).


7 Dec 2017 @ 10:00 am

8 Dec 2017 @ 04:30 pm

Duration: 1 days, 6 hours


Parker Hotel Brussels Airport

Bessenveldstraat, Machelen, Belgium

1831 Machelen


Organised by


Recent Publications in Health

Recent Videos in Health

Recent News in Health

For a healthier diet, flavour your meals with spices & herbs and watch out for food with high #salt content.

@EUFIC - 21 May 2018 17:44

Caring for bees & other pollinators is part of the fight against world hunger.

@EUFIC - 21 May 2018 14:15

The 71st World Health Assembly opens today at the Palais des Nations in Geneva. Learn more about #WHA71 and watch l… https://t.co/LuJc9KuhRh

@WHO_Europe - 21 May 2018 10:07

Recent Speakers in Health