Much is said about the demise of traditional media relations. But in the age of fake news, a shortlist of credible and trusted news sources can be influential and vital for advocacy efforts. Relationships with journalists matter more than ever in the crowded Brussels lobbying landscape where bureau numbers are dwindling. Often a journalist won’t open an email let alone answer a call unless they know and rate the person it’s from.

Cambre Associates’ dedicated media team will draw on their backgrounds as Brussels correspondents to describe:

• The different journalist tribes covering the EU and the pressure they face to make sense of complex issues for readers against rolling deadlines.
• Practical tips for successful engagement with journalists.
• Insights gleaned during Cambre’s award-winning Brussels Calling panel discussions with journalists covering EU policy.