Data Mining in Marketing DMM
International Workshop on Data Mining in Marketing DMM'2018
July 13, 2018, New York, USA
The scope of the Workshop
In business environment data warehousing - the practice of creating huge, central stores of customer data that can be used throughout the enterprise - is becoming more and more common practice and, as a consequence, the importance of data mining is growing stronger. Data mining allows indeed to extract the most important information from such vast data and to uncover previously unknown patterns that may be relevant to current business problems, thereby helping business managers to transform data into business decisions.
In marketing data mining has several and profitable applications. It can help to identify market segments containing customers with high-profit potential, and then build campaigns that favorably impact their behavior; to detect customers dissatisfied and ready to leave, and then align campaigns more closely with their needs; to outline profiles of prospective customers, and then increase the response rates of the acquisition campaigns, and so on.
The papers will be reviewed by the International Program Committee of ICDM
The goals of this workshop are to:
Topics of interest include (but are not limited to):
Paper will be published in the workshop proceedings by ibai-publishing. PostScript (compressed and uuencoded) or PDF paper submissions should be formatted according to Springer LNCS format, with a maximum of ten pages. Author's instructions along with LaTeX and Word macro files are available on the web at
Please submit the electronic version of your camera-ready paper through the CMS-system. If you have any problems with the system please do not hesitate to contact info@
13 Jul 2018 @ 09:00 am
13 Jul 2018 @ 06:00 pm
Duration: 9 hours
160 Frontage Road