Berlin, October 22, 2018 - The CarHMi USA is a two-day B2B event, which combines an inspirational agenda with topics on how vehicle automation changes HMI requirements & User Experience Design with interactive networking sessions.

Keynote speaker like Oliver Rumpf-Steppart (BMW), Sonja Radenkovic (TomTom) and Derek Sellin (Rightware) share their knowledge and benchmark case studies. Together with 150 senior executives from leading OEMs, Tier1s and suppliers, they will discuss real-world use cases for business development and innovation & growth strategies for the next era of car HMI and UX.

Key Topics

• UX-Evaluation, UX-Personas, UX-Strategy, UX-Testing & UX-Benchmarking, Agile & Lean UX
• Personalized HMIs, Personal Assistants, Data-Driven Personas – Cooper-style & the Jobs To Be Done (JTBD) approach, Chatbots & interconversational HMIs
• Consistent user experience of visual, sound, tactile and haptics
• Flexible architectures that are able to manage unknown, future threats
• New interfaces for navigation / Text HMIs – input and output while driving / Sound in Product Design / Sound HMIs
• Head-Up Displays (HUDs) and Augmented Reality (AR) concepts
• Automation Systems: from operation to monitoring & from driver-to-driver interaction to vehicle-to-vehicle interaction / UI for an autonomous driving car
• HMIs vs. HBIs (Human Bot Interfaces) vs. BHI (Bot-Human Interfaces)
• Is the automobile ready for AI – Machine Learning & Learning systems – what does that means for future car HMIs?
• New NHTSA driver distraction guidelines
• User adaptation for cloud based automotive speech interfaces – speech system architecture including on-board and off-board speech recognizers
• Exploring the application of neuroscience to assess driver interactions, cognitive load and potential driver distraction and potential use of Consumer Neuroscience as a tool for designing and assessing the next generation of UX strategies

About the CarHMi Event Series

Founded in 2013, the CarHMi Berlin soon became one of Europe’s leading conference tackling all aspects as well as precise roadmaps towards future UX & HM. One year later the event was successfully launched in the USA. At both events industry speakers and thought leader from all over the globe give insights into their concepts and present current strategies for automotive HMI. The different conference formats address a variety of thematic areas relevant to the cross-industry automotive audience with attendees from companies like Daimler, BOSCH, Honda, GM, Continental, Ford, Harley-Davidson, MIT, Hyundai, and many more. In 2018 the event series won the Conference Award 2018 in the category “Best Conference Series”. The B2B event is organized by Global Leader, which specialized in creating interactive business events and business communities, headquartered in Berlin, Germany.

Multi-Touchpoint Concept

established new conversational processes like world cafés, bar camps, open space and more than 20 interactive formats which are based on scientific principles. The formats are intended to facilitate open and intimate discussion, and link ideas within a larger group to access the “collective intelligence” or “collective wisdom”. This Multi-Touchpoint Concept is module-based to fit the needs of the conference attendees. While have traditional formats like keynotes, use cases and solution studies, the concepts opens up room for deep driving discussions, networking and knowledge transfer