Learn to design a digital innovation strategy for Medical Affairs – Grasp the full power and trends of the whole spectrum of digital tactics that affect physicians and patients – Learn how to optimise the mix of tactics and to measure their business impact.
By attending this course you will learn;
- The landscape, opportunities and trends of digital communications in Medical Affairs’ ecosystem.
- Conceptually understand how digital communication technologies work.
- How to assess and compare the impact of the different communication channels on physicians and patients.
- How to design a multichannel innovation strategy for Medical Affairs (MA) in 6 steps.
- Best practices, cases studies, dos & don’ts of Med Ed, social media, mobile applications, etc.
- How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines.
- Which KPIs to use to assess the success of your multi-channel MA activities.