Master the critical success factors of a commercial drug launch: Selecting the right launch type – A structured roadmap – The critical market insights you need to gain in pre-launch phases – Identifying leverage points along the patient journey – Defining and prioritising customer segments - Designing the most effective omni-channel strategy and plan.

By attending this course you will learn;

1. A comprehensive overview of the launch process: From discovery/development up to maturity.
2. A structured roadmap with detailed steps to plan your full cross-functional launch process.
3. The 4 launch types: Selecting the right launch strategy based on your brand’s profile.
4. The market and customer insights that are crucial for defining the launch strategy and plan.
5. How to use the patient journey and leverage points to define and prioritise customer segments.
6. How to design an omni-channel launch strategy to engage with the right key stakeholders.
7. How to organise internally in order to be optimally prepared for launch.
8. Best practices drawn from real-world examples of successful and failed launches.