Understand the language, the concepts and research techniques in pharmaceutical pricing – Learn how to set prices for optimal access and returns across Market Access systems, payer types and at different times of a product’s life cycle – Grasp the impact of international reference pricing and parallel trade, and how to deal with these.

By attending this course you will learn;

1. The concepts and language of pharma pricing and Market Access that confuse many executives.
2. A helicopter view of pricing and Market Access systems in some of the largest pharma markets.
3. Why setting prices and defending prices with health economics are not the same.
4. How payers respond to your product’s profile: Measuring the strength of clinical profiles.
5. Evidence-based techniques for getting the most accurate feedback when conducting payer research.
6. How to analyse past payer behaviour to predict future pricing behaviour.
7. The international pricing system: Correctly predict its impact on your prices around the globe.
8. How to implement a pricing and Market Access strategy and what to do when you run into trouble.