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The Multi-Channel Patient Engagement Course

2-Day Training Course with Beverly Smet & Vladimir Rogiers

Learn how to engage patients with multi-channel disease awareness / patient activation campaigns – Know how to support patients in their therapy with multi-stakeholder / multi-channel patient adherence programmes – Be able to measure success and impact on the critical success factors of a patient-centric organisation.

By attending this course you will learn;

  1. The impact of patients on decisions along their journey and the leverage points for your brand.
  2. Models for patient segmentation based on the behaviours of health consumers.
  3. How to take advantage of digital channels to activate patients.
  4. How to create a Patient Support Programme (PSP) that integrates multiple channels and boosts patient engagement.
  5. How to optimise your multi-channel mix based on the impact and reach of the various channels.
  6. Setting the right Key Performance Indicators for measuring the impact of PSPs.
  7. Critical success factors for building a patient-centric organisation.


19 Nov 2020 @ 10:00 am

20 Nov 2020 @ 03:45 pm

Duration: 1 days, 5 hours


The Courtyard Marriott Hotel Brussels

6 Olympiadenlaan

1140 Evere


Organised by


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