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Medical Affairs for Modern Pharma

2-Day Training Course with Chris Toller

Learn how medical affairs can enhance the commercial success of pharma brands with market insight generation, brand value definition, and HCP/patient engagement – Learn the critical success factors of a competitive medical affairs strategy and of an impactful tactical mix – Get familiar with the fundamentals of health economics and of leadership development.

By attending this course you will learn;

  1. Medical Affairs’ co-leadership role in cross-functional pharma organisations.
  2. How to create, measure and demonstrate VALUE in the Medical Affairs (MA) function.
  3. How medical insights contribute to brand development strategy and a brand’s success in the market.
  4. How to design a Strategic MA Plan that aligns with a company’s strategic goals.
  5. Tips and tricks for Medical Affairs tactics to communicate and engage with physicians, patients and payers.
  6. What MA needs to know about pharmaco-economics and Market Access.
  7. Strategic thinking and leadership skills in the MA function.

When

8 Dec 2020 @ 10:00 am

9 Dec 2020 @ 04:45 pm

Duration: 1 days, 6 hours


Where

Renaissance London Heathrow Hotel

Bath Rd, Hounslow

TW6 2AQ Longford

United Kingdom


Organised by

C.E.L.forpharma

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