Deborah Sherry joined GE in 2016 as general manager and chief commercial officer for GE Digital Europe. In this role, Deborah leads all GE Digital commercial activities including sales, marketing, services and operations and is delivering the strategy and operation across Europe. Prior to joining GE, Deborah spent nearly 9 years at Google, most recently as UK and Ireland director of Partner Business Solutions. Deborah opened new markets for Google and increased the Southern and Eastern European business 5-fold. During her 30 year career as a commercial leader, Deborah has worked for various industry and technology companies including Orange, Samsung and Citibank. She started to work in the digital industry before the web began.