Mattias Luha is environmental protection and sustainability enthusiast experienced in management and marketing. He has worked as a Board Member of Friends of the Earth Estonia and is the co-founder of Estonian Continuous Cover Forestry Association and forest fund Forestly. He is the founder and CEO of KrattWorks – a company combating forest fires by providing fast overview for the fire fighters: where the fire is and where it will most likely spread. He has MBA in Business Management from TalTech and has studied marketing, environmental protection and forest management.