The next Executive Committee meeting of YES-The European Confederation of Young Entrepreneurs, will be held in Madrid, Spain the 18th to 20th of June. This two-days gathering, will offer its participants masterfully organised programmes with an extensive number of prominent keynote speakers. This EXECOM will be focused in the effect of innovation towards trademark goodwill, in order to promote the implementation of innovative practises among the young entrepreneurs. Several workshops will be held, involving active contribution from all participants and focusing in several perspectives.