The current economic crisis has shown that classical economic theory may have led us down the wrong path. While decision-makers need new approaches and alternative ways of responding to current and future challenges in ever-changing and more demanding times, Gallup believes that behavioural economics can bring major improvements in public policy-making. Various definitions of behavioural economics exist but its founding father - Nobel Prize-winning psychologist and Gallup Senior scientist Daniel Kahneman - describes it as a challenge for standard economic rational-choice theory as it combines the insights of psychology and economics to better understand and predict decision-making by considering how, for example, emotions and attitudes influence how preferences translate into choices.Robert Manchin, Managing Director of Gallup Europe has invited three distinguished speakers to address these important issues and discuss them with the audience. David Mair, Head of Unit for Consumer Markets at the European Commission