Over the past few years, pricing has become without any doubt one of the most discussed means to improve profits. Many companies have heard about it and quite a few are installing pricing officers or even pricing departments. However, surveys revealed that only a minority of companies has reached pricing excellence. In many cases it is even fair to say that international companies have difficulties in harmonizing their approach to customer trading terms and conditions across the Western & Central Eastern European countries.This training will show you how to lay the foundation for long term profitable growth by implementing a pragmatic, fact based commercial policy. We will address the differences and commonalities in various markets and provide a step by step approach to implement a