The programme is based in the "new protocol" that is currently being developed by private and public institutions to face today's social and cultural challenges. It also offers a specialised education devised for future protocol professionals, taking into account the fact that, nowadays, events must be organised from a global and international point of view.Since its creation, our students and alumni listen to, learn from and are challenged by leading experts from the fields of protocol and diplomacy, such as the former Chief of Protocol of the European Commission, Ambassador Jacques de Baenst, the Head of Information at the International Criminal Court, Sonia Robla, the former Belgian Ambassador to China, Ambassador Bernard Pierre, India Platform, Ghent University.