MAITRE’s shared vision has led to hold a seminar within the framework of the FLAVOURE International Conference "Food/Feed Quality, Safety and Risks in Agriculture", organised by the Estonian Research Institute of Agriculture. Running in parallel with this conference, the media training will take place on Thursday-Friday 27th-28th October 2011.Hosted by the German journalist Stephan J. Bauer, participating researchers will have a chance to familiarise themselves with the inner functioning of broadcast, print and online media, as a way to better disseminate their scientific results.