After the successful first MAITRE media training of year 2012 at ISPA, Bari, Italy, MAITRE project moves on to the TUBITAK-MAM Research Centre in Turkey, the 21st - 22nd March, for its second seminar.Maitre recognises the importance of equipping researchers with the tools with which skilled media professionals address the public.All tailor-made media training seminars go over the most important points researchers should be aware of when interacting with the media, thus facilitating their research communication.Supported by professional journalistic content, Maitre workshops are mainly characterised by the hands-on practice for participants.As well as the training sessions themselves, MAITRE seminars aim to foster debate, discussion and dialogue between the participating researchers and the journalists hosting the workshops.Since September 2011, the EU funded project MAITRE has been running 50 training seminars in several EU and associated countries, where journalists and media experts will train a target group of roughly 600 researchers from organisations involved in food science.